Saturday, June 9, 2007

RAFTWET

Cleaning a closet... that's the metaphor that appropriately describes what we're doing here. We're throwing away the junk. You know the old saying,"If you haven't used it in a year, then throw it away or donate it..."

Cleaning up the raftwet website is kind of like that. Much of our content over the years has been copied by other websites, so cleaning up means checking for dead links or links that have changed, adding new content and doing more research. Fixing code errors and trying to keep a uniform sense has been difficult because of my chronic ADD. I just keep getting distracted. While most websites stay with one template, one css file; I find that I want several looks within the site. There just seems to be so much info that needs to be organized and how can I pigeon-hole it into just one look?

I'm already missing the old website with it's crazy layout and even wilder navigation. It seemed so unrestrained and primitive reflecting the early days of the net and our marketing attempts. But, the public keeps demanding simplicity with lots of info and bells and whistles and interaction and novelty and media and on and on and on.

What I find though is most of us who surf the net for information want it quick. Sure, the site that has the cool flash intro is fun to look at, maybe once or twice, then it gets tedious and old rather quickly. In fact, most of us click off the flash intros to get to the meat of the info in the site. Because, the reality is that we are really too busy to waste time when we're trying to reserve rafting trips or family vacations. Sure, we'll spend hours doing research, but we want it quickly and to the point.

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