Friday, May 4, 2007

Links

We've got a lot of links on our site. Most of them got there because the site owner asked, and we saw that their website had valuable information for our rafting clients. When you love something like rafting and whitewater, you want to share that passion with other people.

My brother-in-law's nephew was in town from Ohio a couple of weeks ago. We sent him on a bunch of trips on the American River. He even did a 2-day wilderness trip on the South Fork. He was hooked. He called his uncle and told him that it was the highlight of his California tour. He said that while he was lying on the ground in his sleeping bag in the Lotus Coloma Valley, he saw a night filled with stars like he had never seen before. He said, arms outstretched, "... here..., I am... me, under this universe of stars." The joy in his voice was contagious.

That's why we link. We link to other rafting companies across the country and throughout California and the west because we really love rafting. We know that once you're hooked, you will come back to us or to another company. You will talk it up and bring that same contagious enthusiasm to your friends, your family. Then you'll bring your kids when they are old enough because you love it so much. Pretty simple concept, heh?

We still get the spammy emails asking for links. We usually just ignore it. The links we do give are usually to smaller outfitters that bring an intimacy and love to their river trips. Most of these rafting companies are like us, they do it because they love rafting. Otherwise, what's the point?

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