We've posted some new pages on the site using new templates and css files. Nothing to shout about, but definitely more organized. We've broken down our categories to simplify navigation. The site is so darn big now, that we've kind of forgotten some of our old pages... and maybe, they will die quietly? Or maybe we'll take some time to freshen them up, too.
Our friend Pat, over at raftinfo.com, has just launched another new look to his rafting directory. It is sweeeeet! Clean and easy to navigate, the directory includes many outfitters throughout the country. We really need someone like that to take over our dinosaur...
One of the things that I've noticed since we started revising our website, is the obsession of clean code. I get it. I really do. There is a perverse joy in seeing the code simplified without a bunch of junk coding and html.
The obsession is creating a sort of backlash against graphics and pictures, though, as we try to keep each page as clean as possible. It's become sort of a game of trying to get away from templates and authoring programs and focusing on pure code. And this from a non-programmer!
I think most of us who "play" with the web are always looking for a game-like response to each new change on the internet. First it was just learning simple HTML, then the SEO game, then the organic search mantra, then the bid strategy for PPC, then CSS simplification, then clean code advocates, social networking and now, just organizing the sites (back to square one?).
Everything is cyclic as we see each internet giant buy into the "old media" giants housed in New York on Madison Avenue... back to plain ol' advertising... with a twist, of course. What will we be facing next? More advertising placed on every single thing that you do on the internet. That is the future. Because Tivo ruined the onslaught of advertising on TV, everything moves to the web.
No comments:
Post a Comment